Week5A

Today in class we did a full class critique on our websites. We spent most of the time giving suggestions to other people's websites. This is what they said:

1.What can I do to make the middle content look better (type AND images)?

-I think columns in the body copy would help a lot to split thing up and make the content less bunched (especially in the subpage 1)

- Your body copy works elegantly with your sites overall feel and design, as well as your header type. No changes needed in my opinion.

Have “The Light Show Revamped” larger so that it stretches across both divs beneath it. I would maybe make the photo bigger too.

- I think it might be nice to see some sort of outline around the impact image and then a small box in that same color coming from the bottom left corner with a little bit of info about the image, then you can have youre text go around that box and it will make your paragraphs seem a little bit more dynamic.

2.What can I do to make the feature/impact area better? Does it need more type or vector shapes?

-you could look at adding string light images. I feel that is what it might be missing. The event is a light show and all I see is trees and a present.

I noticed that your header doesn’t change for the second page, it still says Macy’s History. Overall your concept has made a huge change for the better.

- Dude, re-trace those “gift boxes” you have near the footer in illustrator. They are coming across pixilated, when at the top it looks fine. Simple fix.  And be consistent with drop shadows, seeing them on the type at top I would also like it repeated on the bottom. 

Def a huge improvement since the last crit! I would maybe play with add some more visuals or illustrations to break up the text.

I like your font choice for the bottom section; I think that shows the most exploration. I would say to use some of those fonts (the bolder, sans-serif one) for the headings. Right now besides color, the heading seems to be the same font as the body copy. The tan line around the image is also hard to see, maybe add a drop shadow to it or change the color completely. Watch the gift images they look a little pixilated. Definitely use some pull out quotes for the main section, watch the line length, it’s pretty long. On subpage 2 especially think about breaking the paragraph into two columns. I like your header image, I think you successfully used silhouettes to get across the point of the event.

-What if you had some small opaque vectors behind the body copy? Maybe snowflakes or something? (could also be corny if this goes wrong so be careful)

First I love the improvement and taking the lights picture to the footer. Quick note about the home page watch all the words that are getting hyphenated. Illustrate the packages on the bottom of the homepage by hand, their looking a bit fuzzy when they should be crisp. Also, in subpage 2 the overlaying of the circular picture isn’t working.­

Without even adjusting what is on the screen to see it all, I can already see great improvement and a branching away from the original posted site. So kudos. J

Also, by choosing the border for the very top of the banner, you bring out the general shape and feel of the Christmas tree. To break up the content, columns may work well for the text that is in subsections like the Light Show Revamped. The new design shows very good improvements.

The content in header and footer can be scale down just a tad. Subpage 1 seem very text heavy, you could simply it. If it’s something absolutely need the you can make the image bigger and add in another one to space it out.

Graphics and type at header and footer of the page are working nicely. Great color scheme its subtle but its not pushing the Christmas theme too hard (green and red) basically it has enough contrast but not too much, subtle and effective when mixed with the texture.

The content in the center is a lot especially on pages where the images are smaller. Possibly keep all the images the same size on all of those pages such as sub page two? It’s a nice contrast of imagery and text that is working well and isn’t visually too much to process for the viewer.

For the header have the waves to the bottom part of the color and as well maybe. Possibly add a texture to the footer to break up the static feel.

The readability of the white text in the footer is hard. Dull down the background a little so the colors aren’t as bright and the text will be easier to read.